Tag Archives: BTA

Tourist Predictions Not Hitting the Mark

If there was a single phrase to describe this winter tourism season, I think it may be great expectations. Despite all the wild speculation which included ‘this November has been one of the best Barbados had seen in a while’ being made by tourism officials, the month in fact ended by recording the lowest long […]

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Barbados.org is that You?

Submitted by Due Diligence When I Googled “Barbados All Inclusive” yesterday [17 November 2013] I clicked on the barbados.org link, then http://www.barbados.org/allinclusive_vacations.php#.UoohrxaSKRY,There I found a list of 8 all-inclusive resorts, I then printed pages 1 to 3 of the 5 pages. On the printed page 2 of 5, the same two pictures of the two […]

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Is the Ministry of Tourism Underachieving?

Excerpts related to tourism Budget Speeches 2008 to 2012: There are some critical national concerns and a Tourism Master Plan is currently being designed by a new Unit in the Ministry of Tourism designed to look at our tourism development strategy in a holistic way addressing our product, land use policy, marketing, carrying capacity and […]

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Adrian Elcock Rihanna Partnership

Submitted by Barbados First What is the connection between Adrian Elcock, Chairman of the Barbados Tourism Authority (BTA) and Rihanna? Does it have anything to do with her being given a 3 year contract to market Barbados the terms of which have not been made public?

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Our Tourism Product: Let Us Get Cracking!

I am a concerned admirer of Barbados who reside abroad. The slowly deteriorating economic situation on the island leaves me in bewilderment because there seems to be a lot of talk and no action. Nearly every day I read in the online press about more layoffs and business closures. Most of the writers on the […]

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Reconciling the Tourism Numbers in Fiscal 2013

Government’s budget setting out the Estimates of Expenditure and Revenue for the financial year 2013/2014, lists that ‘a subvention of $101.7 million has been provided to the Barbados Tourism Authority to facilitate marketing and promotion’. At first, it seems, a simple enough stated intent, but what does it really mean? ‘Marketing and promotion’, what will […]

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How Do We Invigorate Our Tourism Product?

I suppose you can put it down to my naivety, so long in coming, so many great expectations and then in hindsight, the reality of the situation. Almost 40 percent of the eligible electorate chose not to vote, the status quo re-elected for a second term by a precariously small majority and just microscopic adjustments […]

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A New Normal Expected By Tourism Players

Having sat on the board of the Barbados Hotel and Tourism Association (BHTA) briefly, you get some idea of what a complex and challenging task it is for any Executive Vice President and the juggling act, he or she has to perform on a daily basis. Keeping everybody happy, in my view, is a near […]

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Toronto Breakfast in Barbados Promotion, Who Pays?

Submitted by Check-this-Out (CTO) Both DLP and BLP manifestos included grand statements about what changes they will make to be more efficient and to stimulate tourism. On February 18 BU family member Hants commented: “Honourable mention. Every night for the past two weeks or so the BREAKFAST IN BARBADOS ad has been on prime time […]

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Credit to My Nation (CTMN) Concept for Ministry of Tourism

Submitted by David Weekes – ICT Consultant

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Opportunities Still to Boost Visitor Arrivals

‘The region as a whole has regained ground lost in the heat of the global economic depression’. ‘The Caribbean also saw its largest number of stayover visitors in five years, with the region’s overall hotel occupancy increasing by more than seven per cent and room revenues up by nearly nine percent’. ‘About 25 million tourists […]

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Winter Season Performance Lagging

As we have now crossed the halfway stage of the winter tourism season, it is looking increasingly doubtful that any predictions of a strong performance in this sector will become a reality. The January long stay visitor arrivals figures are especially alarming. An overall fall of 8.2 per cent across all markets, but significantly of […]

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Trying to Unravel Government’s Tourism Marketing Strategy

Is the predicted 6 or 7 percent fall in long stay visitors during the month of January directly as a result of reduced promotional expenditure by the national marketing agency, and if so, has anyone put a dollar value on the consequential loss of tax revenue collected by Government? Is this yet another example of […]

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A Few Good People

Submitted by Brubaker A photo clip on CNN during the US elections showing a little girl crying because she was sick and tired of hearing the news associated with President Obama and GOP candidate Mitt Romney election campaigns has prompted this blog. Like the election vitriol, the incessant reactive rhetorical rantings emanating from Barbados’ sidewalk […]

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Waiting For Tourism Flight Plan to be Filed

First in the interests of establishing impartiality, I think its important that I point out that I have never been a member of a political party during my sixty two years. I vote, whenever practical, because it is seemingly my only tiny contribution to maintaining anything close to a democratic system and consider it both […]

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Make or Break 2012 Winter Season

Under the banner headline ‘BTA working on tourism plan, says Elcock’ and carried in 4th November edition of the Sunday Sun, the chairman of that organisation was quoted as saying ‘that plans are in the works to boost tourism numbers for the remainder of the year’. If the quotation is accurate, it begs the question, […]

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BTA Marketing Executive In Western Canada Cut Despite Potential Of Market

In a recent newspaper article entitled ‘Tourism Hope from Canada’ written by Gercine Carter, the outgoing Canadian High Commissioner for Barbados, Ruth Archibald, commented that she thought ‘there is lots of opportunity for continued growth’ out of that market. Many of us would agree with her, especially when she ‘suggested that there was even more […]

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Barbados Tourism Authority Should Improve Quality Control By Responding to Social Media Sites

Every fibre in my body tells me that ‘we’ should be doing a great deal more in terms of creative marketing and product quality control, if there is any remote chance that our largely tired and lacklustre tourism industry is going to make any meaningful recovery in the short to medium term. And when I […]

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