Tag Archives: Barbados Tourism

The Adrian Loveridge Column – Up De Ting

As we enter the long eight month summer period, I would imagine that our tourism planners have increased their focus on how to maintain both visitor arrival numbers, duration of stay and equally importantly the average spend. As the Chairman of the main trade association recently pointed out, our British visitors are increasingly looking for […]

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The Adrian Loveridge Column – Brexit

While it is very tempting to second guess the possible effects of the now declared Brexit, I think our tourism planners have to be fully cognizant over the implications it may bring. In a recent TravelMole article under the alarming headline ‘UK airlines told to move to EU (European Union) or be forced to axe […]

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The Adrian Loveridge Column – Boutique is the Solution

While I can see all the merits of attracting big brand named hotels, I still feel the destiny for us and at least partially differentiating Barbados as a destination lies with our smaller boutique hotels. Of course I will be the first to admit being biased, but as my personal time as an hotelier is […]

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The Adrian Loveridge Column – 100 million Dollar Budget for Tourism

According to media reports on The Estimates, the amounts of BDS$87.7 million has been awarded to the Barbados Tourism Marketing Inc (BTMI) for the fiscal year 2017/2018 and BDS$8.6 million to the Barbados Tourism Product Authority (BTPA). At first, certainly in the case of the BMTI these seem like very large amounts of money, but […]

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The Adrian Loveridge Column – Thank You Hotel Workers Everywhere

I can only recall three or four Christmas’s in the last fifty years being involved in tourism that I have not actually been working over the festive period. It goes with the job and around this time those who are not meaningfully employed in the industry should spare a thought for all the persons that […]

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The Adrian Loveridge Column – Colombian Connection

Last week we had an unannounced visit from one of the Lonely Planet travel editors, Alex Egerton, who is based in Popayan, Colombia. It brought back fond memories of a week that I spent there many years ago and what a scenically beautiful and tremendously diverse country Colombia is. Alex had used the relatively new […]

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The Adrian Loveridge Column – Offsetting Brexit

Following the Referendum on Brexit, I would imagine the entire outward bound tourism industry in Britain has gone into overdrive to mitigate the effect – both short and long term – that it will inevitably have on their businesses and market share. I have already seen opportunities that ‘we’ as a destination could potentially piggy-back […]

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CTO Q1 Report – Tourists Visiting Barbados Spent MORE

BARBADOS, Bridgetown. July 14, 2016 – Long stay visitors to Barbados spent 20 percent more money during the first quarter of 2016 than during the same period in 2015. These are the findings of the quarterly survey conducted by the Caribbean Tourism Organization (CTO) on behalf of the destination. According to the report, total visitor […]

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The Adrian Loveridge Column

Reputations in the tourism industry I suspect in most types of businesses can take decades if not a lifetime to build, but can be lost in seconds, if staff or sometimes management are not appropriately informed and fail to effectively communicate with a common purpose. Out of the blue we received a rather disturbing email […]

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BTMI, a Case of New Wine in Old Skins

One thing the last few months has taught me, as if I really needed reminding, is that however much you change the structure of an organisation, if you cannot fundamentally improve the way things are done within it, then very little has been accomplished. Implementation, or rather the lack of it in a timely manner […]

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Tourism Sector a Cadre of Beggars

Submitted by William Skinner The granting of concessions to the hoteliers, is a capitulation on the part of the Barbados government, which now finds itself with a one step forward two steps backward economic policy; trying to please an essentially lazy and backward corporate class while inflicting serious blows on the already poor and economically […]

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Barbados Can Generate More Tourists from the USA by Subsidizing Travel

While still a month away, September presents one of the most challenging times of the year from a tourism perspective, especially from our second largest market, the United States. With three flights daily, two from Miami, and one from New York, unless the scheduled aircraft equipment is changed that amounts to a total seat capacity […]

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Discover re-Discover Barbados

This last week has been what can only be described as an adventure in learning or how to maximise the results of a microscopic marketing budget while transforming a concept into a revenue generating tool.  Hopefully it will play at least a small role in maintaining viability and employment in our tourism sector. The very […]

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Barbados Tourism Officials Asked to be Customers for a Day

Should we, as a sector or in fact a nation, be overly concerned that the Ministry of Tourism has not had a functional website for months? In this time when both foreign and local investment is absolutely critical to upgrading existing plant and product, what sort of message are we sending when a default statement […]

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Sandy Lane Private Jet Service Launched

Submitted by Douglas When the hoteliers on the island like Mr Adrian Loveridge rejoice in writing every week the trifle and myopic vision for tourism, I am forced to ask if he ventures outside and into the areas that are really doing business in tourism and that are the ones generating serious inflows of foreign […]

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Tourism Practitioners Must Work Harder to Deliver Value for Money

If there was ever a time when the expression ‘you can lead a horse to water, but you can’t make it drink’ could be applied, then it was perhaps written to give life to a personal challenge over the last couple of weeks  while trying to resurrect one of the most successful dine-around programmes in […]

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Barbadians Need Authorities to Come ‘Clean’ About the Sector

We are now midway through the peak winter tourism season and it is small wonder that the general populous becomes confused or even bemused when trying to monitor exactly how the industry is performing. Especially when there are a number of proclamations emanating from our policymakers, who many may feel should be better informed. Two […]

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What Does the Merger of American Airlines and US Airways Mean for Barbados?

The merger of American Airlines and US Airways has now pushed the combined frequent flyer membership above the 100 million mark. Put another way, almost 33 per cent of the world’s third most populous country, the United States. In any market it would be a difficult segment to persistently ignore, but from our second largest […]

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