Tag Archives: Barbados Tourism

The Adrian Loveridge Column – Six Month Tourism Review

With well over half the year over it’s probably about the right time to look carefully at our long stay visitor arrivals for the first six months of 2017, which at this stage are ‘preliminary’. Virtually every market is up with the two exceptions of Brazil and Germany which showed a decline of 47.8 per […]

23 Comments Continue Reading →

The Adrian Loveridge Column – Puzzled by the 2017 Budget

Since the recent budget was announced I have tried and tried to understand its contents and objectives, sadly so far without success. Most of us, I am sure can understand the need to limit foreign exchange use and demand, but frankly we actually produce so little here, it is almost futile to think you can […]

9 Comments Continue Reading →

The Adrian Loveridge Column – Attracting Top Class Hotel Brands Without Concessions

Even for those who have spent years in the tourism industry, the name Belmond, may not at first, mean anything at all. In July 2014 their name was changed from Orient Express Hotels Ltd, which was originally founded in 1976 after buying the Hotel Cipriani in Venice, to Belmond Ltd which now has its headquarters […]

13 Comments Continue Reading →

The Adrian Loveridge Column – What Will be in the Black Box?

As this could well be one of the last Tourism MATTERS’ column before the imminent budget, even if it’s my humble and probably futile attempt to influence Government policy, I would join with those who are far better informed and make a passionate plea that no additional or higher taxes are imposed on the tourism […]

24 Comments Continue Reading →

The Adrian Loveridge Column – Besides Tourism What?

Last week’s column attracted a lot of interest and discussion, with a tiny number inferring that I had a personal agenda, as a hotelier, to obstruct Airbnb and its counterparts, given any opportunity. Nothing could be further from the truth. Since buying a derelict hotel almost thirty years ago, and spending nearly three decades helping […]

32 Comments Continue Reading →

The Adrian Loveridge Column – Up De Ting

As we enter the long eight month summer period, I would imagine that our tourism planners have increased their focus on how to maintain both visitor arrival numbers, duration of stay and equally importantly the average spend. As the Chairman of the main trade association recently pointed out, our British visitors are increasingly looking for […]

60 Comments Continue Reading →

The Adrian Loveridge Column – Brexit

While it is very tempting to second guess the possible effects of the now declared Brexit, I think our tourism planners have to be fully cognizant over the implications it may bring. In a recent TravelMole article under the alarming headline ‘UK airlines told to move to EU (European Union) or be forced to axe […]

16 Comments Continue Reading →

The Adrian Loveridge Column – Boutique is the Solution

While I can see all the merits of attracting big brand named hotels, I still feel the destiny for us and at least partially differentiating Barbados as a destination lies with our smaller boutique hotels. Of course I will be the first to admit being biased, but as my personal time as an hotelier is […]

42 Comments Continue Reading →

The Adrian Loveridge Column – 100 million Dollar Budget for Tourism

According to media reports on The Estimates, the amounts of BDS$87.7 million has been awarded to the Barbados Tourism Marketing Inc (BTMI) for the fiscal year 2017/2018 and BDS$8.6 million to the Barbados Tourism Product Authority (BTPA). At first, certainly in the case of the BMTI these seem like very large amounts of money, but […]

14 Comments Continue Reading →

The Adrian Loveridge Column – Thank You Hotel Workers Everywhere

I can only recall three or four Christmas’s in the last fifty years being involved in tourism that I have not actually been working over the festive period. It goes with the job and around this time those who are not meaningfully employed in the industry should spare a thought for all the persons that […]

60 Comments Continue Reading →

The Adrian Loveridge Column – Colombian Connection

Last week we had an unannounced visit from one of the Lonely Planet travel editors, Alex Egerton, who is based in Popayan, Colombia. It brought back fond memories of a week that I spent there many years ago and what a scenically beautiful and tremendously diverse country Colombia is. Alex had used the relatively new […]

6 Comments Continue Reading →

The Adrian Loveridge Column – Offsetting Brexit

Following the Referendum on Brexit, I would imagine the entire outward bound tourism industry in Britain has gone into overdrive to mitigate the effect – both short and long term – that it will inevitably have on their businesses and market share. I have already seen opportunities that ‘we’ as a destination could potentially piggy-back […]

10 Comments Continue Reading →

CTO Q1 Report – Tourists Visiting Barbados Spent MORE

BARBADOS, Bridgetown. July 14, 2016 – Long stay visitors to Barbados spent 20 percent more money during the first quarter of 2016 than during the same period in 2015. These are the findings of the quarterly survey conducted by the Caribbean Tourism Organization (CTO) on behalf of the destination. According to the report, total visitor […]

24 Comments Continue Reading →

The Adrian Loveridge Column

Reputations in the tourism industry I suspect in most types of businesses can take decades if not a lifetime to build, but can be lost in seconds, if staff or sometimes management are not appropriately informed and fail to effectively communicate with a common purpose. Out of the blue we received a rather disturbing email […]

11 Comments Continue Reading →

BTMI, a Case of New Wine in Old Skins

One thing the last few months has taught me, as if I really needed reminding, is that however much you change the structure of an organisation, if you cannot fundamentally improve the way things are done within it, then very little has been accomplished. Implementation, or rather the lack of it in a timely manner […]

78 Comments Continue Reading →

Tourism Sector a Cadre of Beggars

Submitted by William Skinner The granting of concessions to the hoteliers, is a capitulation on the part of the Barbados government, which now finds itself with a one step forward two steps backward economic policy; trying to please an essentially lazy and backward corporate class while inflicting serious blows on the already poor and economically […]

176 Comments Continue Reading →

Barbados Can Generate More Tourists from the USA by Subsidizing Travel

While still a month away, September presents one of the most challenging times of the year from a tourism perspective, especially from our second largest market, the United States. With three flights daily, two from Miami, and one from New York, unless the scheduled aircraft equipment is changed that amounts to a total seat capacity […]

77 Comments Continue Reading →

Discover re-Discover Barbados

This last week has been what can only be described as an adventure in learning or how to maximise the results of a microscopic marketing budget while transforming a concept into a revenue generating tool.  Hopefully it will play at least a small role in maintaining viability and employment in our tourism sector. The very […]

67 Comments Continue Reading →