Tag Archives: Barbados Tourism

The Adrian Loveridge Column – Tourism is the ONLY Lifeline

As we rapidly approach the start of the peak winter season I imagine that our public sector planners and policymakers and more proactive private sector tourism players are now in hyper-drive to maximise both revenue and occupancy during this critical period. Certainly in the 40 plus years that I have been promoting Barbados I cannot […]

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The Adrian Loveridge Column – Potholes and the Possible Effect On Tourism

It would be interesting to hear from our car rental companies to see if there has been a detrimental consequence as a result of the current and quickly deteriorating condition of our roads. Personally, as an ageing driver I am now very reluctant to drive after dark, especially if it is, or has been raining, […]

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The Adrian Loveridge Column – Research Hotel Before Making Reservation

Over the past two weeks I have been battling online with a major hotel brand and a third party booking company concerning a recent seven night stay in the United States. When you declare a mission statement like ‘as our guest you can expect warm hospitality and clean, comfortable rooms where everything works, to make […]

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The Adrian Loveridge Column – Cashback Can Benefit the Tourism Product

The recent decision of one of our banks to increase the cashback percentage on the purchase of groceries and petroleum products to 4 percent for those selecting to pay by a certain branded credit card raises several opportunities. It is not always easy for the layman to understand the logic of marketing strategies of some […]

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The Adrian Loveridge Column – Shifting Tourism Gear

While it was branded as a Raffles property, my wife and I were fortunate enough to have stayed at the resort on Canouan Island. Quite frankly for me, it was one of the most enjoyable holidays experienced in my decades of being involved in the tourism industry. Their room rates at the time were way […]

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The Adrian Loveridge Column – Six Month Tourism Review

With well over half the year over it’s probably about the right time to look carefully at our long stay visitor arrivals for the first six months of 2017, which at this stage are ‘preliminary’. Virtually every market is up with the two exceptions of Brazil and Germany which showed a decline of 47.8 per […]

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The Adrian Loveridge Column – Puzzled by the 2017 Budget

Since the recent budget was announced I have tried and tried to understand its contents and objectives, sadly so far without success. Most of us, I am sure can understand the need to limit foreign exchange use and demand, but frankly we actually produce so little here, it is almost futile to think you can […]

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The Adrian Loveridge Column – Attracting Top Class Hotel Brands Without Concessions

Even for those who have spent years in the tourism industry, the name Belmond, may not at first, mean anything at all. In July 2014 their name was changed from Orient Express Hotels Ltd, which was originally founded in 1976 after buying the Hotel Cipriani in Venice, to Belmond Ltd which now has its headquarters […]

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The Adrian Loveridge Column – What Will be in the Black Box?

As this could well be one of the last Tourism MATTERS’ column before the imminent budget, even if it’s my humble and probably futile attempt to influence Government policy, I would join with those who are far better informed and make a passionate plea that no additional or higher taxes are imposed on the tourism […]

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The Adrian Loveridge Column – Besides Tourism What?

Last week’s column attracted a lot of interest and discussion, with a tiny number inferring that I had a personal agenda, as a hotelier, to obstruct Airbnb and its counterparts, given any opportunity. Nothing could be further from the truth. Since buying a derelict hotel almost thirty years ago, and spending nearly three decades helping […]

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The Adrian Loveridge Column – Up De Ting

As we enter the long eight month summer period, I would imagine that our tourism planners have increased their focus on how to maintain both visitor arrival numbers, duration of stay and equally importantly the average spend. As the Chairman of the main trade association recently pointed out, our British visitors are increasingly looking for […]

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The Adrian Loveridge Column – Brexit

While it is very tempting to second guess the possible effects of the now declared Brexit, I think our tourism planners have to be fully cognizant over the implications it may bring. In a recent TravelMole article under the alarming headline ‘UK airlines told to move to EU (European Union) or be forced to axe […]

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The Adrian Loveridge Column – Boutique is the Solution

While I can see all the merits of attracting big brand named hotels, I still feel the destiny for us and at least partially differentiating Barbados as a destination lies with our smaller boutique hotels. Of course I will be the first to admit being biased, but as my personal time as an hotelier is […]

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The Adrian Loveridge Column – 100 million Dollar Budget for Tourism

According to media reports on The Estimates, the amounts of BDS$87.7 million has been awarded to the Barbados Tourism Marketing Inc (BTMI) for the fiscal year 2017/2018 and BDS$8.6 million to the Barbados Tourism Product Authority (BTPA). At first, certainly in the case of the BMTI these seem like very large amounts of money, but […]

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The Adrian Loveridge Column – Thank You Hotel Workers Everywhere

I can only recall three or four Christmas’s in the last fifty years being involved in tourism that I have not actually been working over the festive period. It goes with the job and around this time those who are not meaningfully employed in the industry should spare a thought for all the persons that […]

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The Adrian Loveridge Column – Colombian Connection

Last week we had an unannounced visit from one of the Lonely Planet travel editors, Alex Egerton, who is based in Popayan, Colombia. It brought back fond memories of a week that I spent there many years ago and what a scenically beautiful and tremendously diverse country Colombia is. Alex had used the relatively new […]

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The Adrian Loveridge Column – Offsetting Brexit

Following the Referendum on Brexit, I would imagine the entire outward bound tourism industry in Britain has gone into overdrive to mitigate the effect – both short and long term – that it will inevitably have on their businesses and market share. I have already seen opportunities that ‘we’ as a destination could potentially piggy-back […]

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CTO Q1 Report – Tourists Visiting Barbados Spent MORE

BARBADOS, Bridgetown. July 14, 2016 – Long stay visitors to Barbados spent 20 percent more money during the first quarter of 2016 than during the same period in 2015. These are the findings of the quarterly survey conducted by the Caribbean Tourism Organization (CTO) on behalf of the destination. According to the report, total visitor […]

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