Tag Archives: Barbados Tourism Authority

Time to Recruit the BEST People for Tourism

I have always tried to stay away from the various personalities that have been entrusted to guide our number one foreign currency generator, but it would have been almost impossible not to comment on the remarks accredited to the outgoing Chairman of the Barbados Tourism Industry recently. If accurately reported, there certainly was some very […]

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Tourism Managers Need to Step up!

Some months ago the Barbados Tourism Authority finally published a list of licensed hotels and a limited number of other accommodation providers. Sadly, I only saw it in the press and failed to understand why the agency did not post this latest listing on the official website, where the majority of the end users could […]

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Tourism Our #1 Business

The blogs can of course be a double edged sword. The anonymity allows, if the contributor wishes, comments to be made without risk of targeted personal attacks and political labelling while still being able to express an opinion, whether constructive or not. Sadly, if you chose not to hide behind the veil of ‘anonymous’ it […]

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Tourist Predictions Not Hitting the Mark

If there was a single phrase to describe this winter tourism season, I think it may be great expectations. Despite all the wild speculation which included ‘this November has been one of the best Barbados had seen in a while’ being made by tourism officials, the month in fact ended by recording the lowest long […]

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Barbados.org is that You?

Submitted by Due Diligence When I Googled “Barbados All Inclusive” yesterday [17 November 2013] I clicked on the barbados.org link, then http://www.barbados.org/allinclusive_vacations.php#.UoohrxaSKRY,There I found a list of 8 all-inclusive resorts, I then printed pages 1 to 3 of the 5 pages. On the printed page 2 of 5, the same two pictures of the two […]

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Is the Ministry of Tourism Underachieving?

Excerpts related to tourism Budget Speeches 2008 to 2012: There are some critical national concerns and a Tourism Master Plan is currently being designed by a new Unit in the Ministry of Tourism designed to look at our tourism development strategy in a holistic way addressing our product, land use policy, marketing, carrying capacity and […]

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Adrian Elcock Rihanna Partnership

Submitted by Barbados First What is the connection between Adrian Elcock, Chairman of the Barbados Tourism Authority (BTA) and Rihanna? Does it have anything to do with her being given a 3 year contract to market Barbados the terms of which have not been made public?

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Careful Analysis Needed to Determine Marketing Spend in US Market

Last month the Canadian Tourism Commission, the Crown’s corporation which acts as a national tourism marketing board for that country, announced that it was going to stop advertising in the United States. I am sure it took many by surprise. The Ottawa Sun seemed to capture the spirit behind the decision with a bold headline […]

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Our Tourism Product: Let Us Get Cracking!

I am a concerned admirer of Barbados who reside abroad. The slowly deteriorating economic situation on the island leaves me in bewilderment because there seems to be a lot of talk and no action. Nearly every day I read in the online press about more layoffs and business closures. Most of the writers on the […]

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Reconciling the Tourism Numbers in Fiscal 2013

Government’s budget setting out the Estimates of Expenditure and Revenue for the financial year 2013/2014, lists that ‘a subvention of $101.7 million has been provided to the Barbados Tourism Authority to facilitate marketing and promotion’. At first, it seems, a simple enough stated intent, but what does it really mean? ‘Marketing and promotion’, what will […]

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How Do We Invigorate Our Tourism Product?

I suppose you can put it down to my naivety, so long in coming, so many great expectations and then in hindsight, the reality of the situation. Almost 40 percent of the eligible electorate chose not to vote, the status quo re-elected for a second term by a precariously small majority and just microscopic adjustments […]

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Toronto Breakfast in Barbados Promotion, Who Pays?

Submitted by Check-this-Out (CTO) Both DLP and BLP manifestos included grand statements about what changes they will make to be more efficient and to stimulate tourism. On February 18 BU family member Hants commented: “Honourable mention. Every night for the past two weeks or so the BREAKFAST IN BARBADOS ad has been on prime time […]

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Winter Season Performance Lagging

As we have now crossed the halfway stage of the winter tourism season, it is looking increasingly doubtful that any predictions of a strong performance in this sector will become a reality. The January long stay visitor arrivals figures are especially alarming. An overall fall of 8.2 per cent across all markets, but significantly of […]

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Trying to Unravel Government’s Tourism Marketing Strategy

Is the predicted 6 or 7 percent fall in long stay visitors during the month of January directly as a result of reduced promotional expenditure by the national marketing agency, and if so, has anyone put a dollar value on the consequential loss of tax revenue collected by Government? Is this yet another example of […]

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