Adrian Loveridge, Peach and Quiet

The Adrian Loveridge Column – Media House Accused of Erroneous Report

barbados-today-newspaperWhen I read the article ‘Slow Crop Over for car rental businesses’ in one section of the media, I was quite surprised, as the provisional arrival figures and various comments made by politicians, event organizers and policymakers indicated that attendance was good. If the headline has contained the word ‘some’ or ‘a couple’, perhaps it would be far more credible.

Just days before, the same ‘news’ source had published an article entitled ‘Lashley over the moon at Crop Over success’, in which the Minister was quoted as saying ‘it was virtually impossible to find hired cars’ over that period.

Having personally been a victim some time ago in the hands of the same media outlet, following a public confrontation with a hotel mogul, where it was totally misreported and absolutely erroneous comments were made. At the time I asked for a correction or retraction to be made but sadly these requests fell on deaf ears.

I fully understand that our ‘journalists’ cannot be experts and knowledgeable about every subject they write on, but surely if you do not know, it is your responsibility to check prior to going to press in absolute fairness to all involved.

To obtain some degree of balance, I contacted one of our largest car rental companies with a fleet well over 100 vehicles and they explained that around 85 per cent of their vehicles had been rented during the Crop Over period. Adding that when factoring that some of the vehicles were under repair this resulted in a virtual 100 per cent utilization.

There are already so many myths and misconceptions in tourism that it does no-one any good whatsoever to expand these in an already contentious industry, through poor and ill researched reporting.

Even after fifty years in the sector, involved in various component parts that make up the industry, including as a travel agent, tour director, tour operator and hotelier, I would be a fool to myself labouring under the illusion that I knew everything. Surely, it is no different in the media?

If in fact the one named company and the other operator ‘headquartered at Derricks, St, James’ were correct and ‘there was no business out there during Crop Over this year, you have to ask why some companies would do so well and other appears to fail dismally?

When I saw the cost of ‘paying the average $176.25 a day for a hired car,’ maybe that is where the challenge is. That’s a little less than I paid for an entire week hire for a compact car collected at Louisville airport in Kentucky last year, which included all the fees and taxes with a major brand rental company.

With available funds in the banks and financial institutions, I would have thought that the car suppliers and these lending entities could partner to offer more affordable hire purchase and leasing options for our car rental sector, to help bring down what are hugely globally uncompetitive rates, when compared to where many of our visitors emanate from. There also seems an enormous amount of room for our car rental providers to work better together to ensure we maximise foreign exchange earning potential.

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8 Comments on “The Adrian Loveridge Column – Media House Accused of Erroneous Report”

  1. Sam Shank August 15, 2016 at 4:50 AM #

    “I would be a fool to myself labouring under the illusion that I knew everything”. By the rubbish you write week after week ad nauseum, I am under the impression, that you think that you do.

    Like

  2. David August 15, 2016 at 5:33 AM #

    Why is it taking over 3 hours for arrivals to be processed by Immigration and Customs at the airport?

    Are we serious?

    Like

  3. lawson August 15, 2016 at 7:32 AM #

    When I was at the airport I was told by the taxi drivers they were on a go slow or go slower from my experience. Two people on when virgin and west jet arrive is nonsense. This was the lamest cropover parade yet. Hardly any tourists from what I could see. I rented a van with no difficulty at all I usually have to hunt for one The bright spot was the stag tent.

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  4. Aratx August 15, 2016 at 8:16 AM #

    Ironically, yesterday afternoon, I was thinking about this car rental situation relative to Stephen Lashley saying Crop Over was so good “that it was virtually impossible to find hired cars,” while encouraging more people to become involved in the car rental business; and reports in the press which suggested some car rental companies did not received the type of business Lashley alluded to.

    Loveridge wrote: “To obtain some degree of balance, I contacted one of our largest car rental companies with a fleet well over 100 vehicles and they explained that around 85 per cent of their vehicles had been rented during the Crop Over period. Adding that when factoring that some of the vehicles were under repair this resulted in a virtual 100 per cent utilization.”

    It is “virtually impossible” for Loveridge “to obtain some degree of balance” by contacting only ONE car rental company and use this as a “bench mark” for a quantitative analysis or to derive a statistical mean.

    The newspaper article referred to Keith Jones and “one operator whose business is headquartered at Derricks, St James, which is probably “Quality Car Rentals.”
    Jones Car Rental Service is among the most popular car rental businesses in Barbados, also including Direct Rentals, Coconut Rentals, Courtesy Rent-A-Car, Stoute’s Car Rental Limited and Drive-A-Matic Car Rentals.

    Perhaps a more credible opinion could have been derived if Loveridge and Barbados Today had contacted a number of other car rental services.

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  5. William Skinner August 15, 2016 at 9:44 AM #

    We will continue to price ourselves out of the industry. Sometimes our product/services simply do not match the price. Adrian is correct-hired cars are just too expensive.

    Like

  6. bookworm August 15, 2016 at 2:16 PM #

    Sam Shank August 15, 2016 at 4:50 AM #
    “I would be a fool to myself labouring under the illusion that I knew everything”. By the rubbish you write week after week ad nauseum, I am under the impression, that you think that you do.

    And you base your judgement that he posts rubbish on what experience and qualification on your part?

    Like

  7. bookworm August 15, 2016 at 2:19 PM #

    @Aratx August 15, 2016 at 8:16 AM #
    A minister says that there were no cars to be had, a rental company says that they had nearly all their cars available.
    Someone lying and Adrian is pilloried by you for not carrying out a major investigation.
    The trouble with wunna is that wunna are too quick to shoot the messenger and ignoring the message.

    Like

  8. Aratx August 15, 2016 at 3:34 PM #

    @ bookworm

    If by suggesting that BOTH Loveridge and Barbados Today should be bit more THOROUGH in their “investigations” so as present credible information, is interpreted by you as him being “pilloried” by me, THEN SO BE IT.

    Surely comprehension should be paramount to a “bookworm.”

    Like

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