The ongoing battle between Arawak Cement Limited and Rock Hard Cement Limited for marketshare has escalated to the Fair Trading Commission (FTC). The law firm Belgrave Eastmond Associates acting on behalf of Arawak Cement has lodged a complaint to the FTC citing several breaches of the Consumer Protection Act as it relates to Rock Hard Cement advertising.
Section 12 (2)
A person shall not. in trade or commerce as a supplier, engage in conduct that is, or is likely to be, misleading or deceptive.
A person shall not in trade, or as a supplier,
(a) falsely represent that goods are of a particular standard, quality, grade or composition, style or model or have had a particular history, or a particular previous use;