Submitted by Andrew Nehaul
Since the defrosting of the political relation between the USA and Cuba some months ago, things on the tourism side are heating up. This winter, the hotels and ancillary services have increased their prices by more than 47%. […]What is more remarkable is that the prices are now quoted in USD – no more EURO! Although it is still not possible to have a USD bank account in Cuba, the tourism leaders are not wasting any time. They know that changes are coming and they are getting ready.
The infrastructure is still in tatters and will need a lot of work but Cuba has many airports scattered around the island that can accommodate large wide body aircraft so they see little hindrance to new hotels being built in their spectacular archipelagos like Caya Coco , Caya Largo or areas like Trinidad, Cienfuegos, Holguin etc. The people who will be most affected by the price increases are probably the Canadians as they have large winter programs to Cuba which are price sensitive.
What can Barbados do?
Barbados Tourism experts seem not to realize or understand that visitors to the Caribbean in winter want SUN and WARMTH! Their countries are freezing cold and because of its location, Barbados is the perfect destination. With a temperature of 30-32 C, a constant refreshing breeze and low humidity we have what winter visitors are seeking.
Between November and the end of January, the temperature in Bermuda, Bahamas, Cuba, Jamaica, Turks & Caicos, Cayman Islands etc can be chilly and cold. I have been in Nassau in January where there was no one on the beach as it was so cold. Even Santo Domingo at Christmas can be 19 – 20 C We are 10 degrees warmer and should shout this from the roof tops!
So, lets get cracking and saturate the social media, in the marketplaces and target those between 32-65 years and stress our weather. In particular the temperature, hours of sunshine, warmth of the island as well as its people.